(The Gene Wilder version, not the Michael Jackson and the Chocolate Factory version)
Be Creative
Care for and respect your people
Lead with integrity and expect integrity from others
Search the world over high and low for inspiration, the right product and the right people
Be passionate about your product and about what you do
Innovate your product constantly and aspire to create the Everlasting Gopstopper
Find and train open-minded talent to replace you
Find the fun in everything you do
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